What’s next in Wearable Tech? We want to find out!

by Emile Ledure & Christian Renner

Have you ever had a dream that you were wearing Michael J. Fox shoes from #backtothefuture? (picture source)

In 1985  it could have seemed crazy. But now that Wearable Technology is becoming the new black, you will probably be able to buy such shoes in a few years - or even to get them for free.

'Definition - (source: wiki) Wearable Technology or Wearable devices are clothing and accessories computer and advances electronic technologies.'

Do you want to exercise, eat and sleep better? Do you want to collect and track your personal medical info, and share them with your doctor? Or do you simply want to monitor your home with your own wrist? Now, it’s possible. Smart Watch, Wristband, Smart Clothing, Smart Glasses, Sleep Sensors: Wearables seems to be everywhere and are emerging in the consumer market and in numerous verticals, especially Healthcare, Fitness, Home, Car, Fashion… The market potential is big as Wearable Electronics business is said to be worth $14 billion this year (2014) and will rise up to $70 billion in 2024 (source). The big players have already released their first Wearables: Google, Samsung, Apple, Nike, Microsoft.

Also we see a lot of good funded players are gaining strong position in the market: Jawbone, Fitbit, Misfit, iHealth. But the most important: we see more and more start-ups emerging in this space with innovative products.

At hub:raum, we are aware of the potential of Wearable Tech and we are constantly looking for disruptive start-ups in this space. That’s why our collegues in Bonn from Connected Devices and we decided to organize an event and give interesting companies from Health, Fitness, Home & Car the chance to present their ideas in front of a great audience, including potential business partners and investors. We have screened  hundreds of applications and we are proud to introduce the TOP 12 start-ups that will pitch on Dec 1 in Bonn in front of Deutsche Telekom but also Samsung, BMW, Adidas, Bayer, and more partners and investors:

Track Fitness

1. Bragi

Bragi was founded in 2013. This year almost 16.000 supporters worldwide have pledged more than US$ 3.3 million on kickstarter. This makes The Dash still the most successful European crowdfunding campaign on kickstarter ever. In its short history, Bragi has already gone from being a promising startup to becoming a market-moving creator of innovative technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, Bragi wants to transform the world of wearable technologies. The Dash is the world’s first completely wireless hearable: smart headphones offering freedom of movement, maximum comfort and amazing sound – all while audibly coaching, tracking movement and capturing key biometric data. Listen. Track. Communicate. The market launch is planned for Q1 2015.


2. Firs V1sion

First V1sion is shaping the future of broadcast sports. By immersing fans into the athletes's field of vision we experience sensations of speed, vertigo, emotion and excitement like never before. The First V1sion patented wearable broadcast system is completely imperceptible by the player, it is fully integrated within a smart jersey embedded with a lightweight wearable camera and biometric sensors. The HD camera includes a pulsometer and accelerometer to provide real-time athlete data.First V1sion creates a new point of view for soccer, basketball, tennis, squash and almost any other sport by simultaneously sharing players’ field of vision.​


3. Ambiotex

ambiotex develops and produces a sensor shirt for the health conscious individuals, who have the desire to measure, analyze and share their vital data to improve performance. The shirt combines fitness monitoring technology with state of the art textiles to obtain an innovative high-tech shirt which measures bio data such as heart rate variability (HRV), respiration rate, training performance and stress levels. The data obtained helps athletes better plan and optimize their workouts and can also assist individuals struggling with symptoms of stress.


Track Healthcare

4.  Mimi

Mimi makes hearing technology more accessible, affordable and attractive by making it smart and connected. Just 1 out of 40 people with hearing loss is treated. We believe it is time to give people back control about their health. With a highly experienced team we are combining technology with science and design in order to transform a burdensome process into a great experience. We offer a complete solution from discovering your hearing loss, experiencing the effect of enhancement, buying a device and fine-tuning it via your smartphone.


5. BitBite

BitBite is the world's first wearable device that monitors eating habits and helps improve them.
BitBite is a revolutionary wearable device meant to track, analyze and change the way you eat. When you slow down, chew more and eat at regular intervals you'll be improving your nutrition, feel better and shed those extra pounds. 


6. Muse/InteraXon Company Profile

InteraXon is a Toronto-based innovator in the field of brain-sensing technology, with a history of designing memorable experiences from a levitating chair to a brain powered beer tap. Over 50,000 people have experienced InteraXon’s brain-sensing technology, and this continues to grow.

InteraXon has worked with top-tier goods, transportation and tech companies to create brain-sensing customer programs and promotions. During the 2010 Winter Olympics, InteraXon connected Canadians across the country by enabling visitors to control the lights on Niagara Falls, the CN Tower and Canada’s Parliament buildings – all with the power of their minds from 2,000 miles away.

In 2014, InteraXon launched their first product, Muse: the brain sensing headband. Muse is a brain fitness tool that senses your brain like a heart monitor reads your heart rate. Muse uses short, fun sessions to help you calm your mind, increase focus and composure and reduce stress.


Track Connected Home & Life

7. Reemo

Simplify your life using gestures to control your world. Playtabase has developed Reemo, a wristband that enables anyone to control their connected world with the wave of their hand.


8. AwayTeam

AwayTeam is a wearable communication platform, built for command & control, connecting teams with realtime rich data, handsfree, giving the command level eyes in the field, and allowing inter agency collaboration.

9. Tail

Tail is made to make you and your dog feel safe. Tail is an app and a clip that tracks where your dog is at, what he’s doing and, based on a spacial methodology developed with dog trainers and veterinarians, what should you do to take better care of him. 


Track Automotive:

10. Ekoio

ekoio is an accessory and app to connect any car’s onboard computer and engine data to your smartphone and Webservice.


11. coModule:

coModule mobile connectivity technology is empowering the light electric vehicle revolution by eliminating the main concerns about electric vehicles: range anxiety, theft and battery health. It also helps to improve vehicles through electric propulsion system monitoring, data visualisation and analytics. The technology is a combination of a hardware and software - communication module (including GPRS, GPS and Bluetooth) is integrated to light electric vehicles (e-bikes, e-scooters) by the manufacturer, mobile application is downloaded by the end user and customer management and data platform is used by manufacturers, dealers and rental companies.


12. Automile

Automile is a connected car (telematics) platform for all vehicles combining for: 1) Businesses: Automile PRO Beautiful, simple and lightweight fleet management platform. Automile PRO converts data in actionable business values from remote diagnostics, maintenance planning, driving behavior, and risk management to tax compliant report.

2) Consumers: Automile – The app for car owners The new owner’s manual; Share rides and experiences; Proactive maintenance; Save money with rewards and offers



If you have any questions regarding the startups or the Wearables Innovation Network please contact Investment Manager Christian Renner cr@hubraum.com.


See you in Bonn.



Published on Wednesday, November 26, 2014